In the early days of any startup, all resources and energy must go into just building the business. But as any entrepreneur will tell you, to grow you eventually need to start marketing it. Content marketing is one of the most efficient and effective ways to do this but it can be tricky to know where to start. No matter how small your startup is, content marketing should be an essential part of your overall marketing plan. By creating and publishing high-quality content, you can attract new customers and build relationships with existing ones.
Content marketing can be overwhelming for any business, regardless of size or industry. It can’t be done without planning and strategy. There are many types of content you can create to help your startup grow including articles, videos, infographics, eBooks, podcasts, and more.
For doing an online marketing strategy, content is what you need to do. But the process of creating engaging content, sharing it with your audience, and measuring its success can feel overwhelming. The helpful social media marketing tools can make the process easier, but there are still some things you need to know. By 2023, these are the 13 most effective ways to use content marketing to grow your startup.
What is a content marketing strategy?
Content marketing is a form of promotional activity that involves the creation and sharing of media and publishing content to acquire new customers or retain a loyal customer base. The goal is to generate awareness, create engagement, educate users about your product, service, or brand, drive traffic back to your website and expand your customer base.
As part of the Content Marketing Institute’s 2020 study, they found that marketers say creating highly valuable content is the number one challenge when it comes to implementing a successful marketing strategy. Though the search engines are getting better at deciphering the intent of searchers, there’s still a need to help them by creating content that addresses user intent.
For example, if you are selling handmade bracelets online and someone is searching for “affordable gifts” on Google, you might create articles pondering what made flowers popular as gifts or why diamonds are always a good idea. You might also include a link in the article so users can click through to your site and purchase handmade bracelets for affordable prices.
Creating valuable content drives website traffic, but you have to do it within the search engine’s guidelines or they may not approve of what you’re doing. This is why it’s important that when creating content, you research the keywords before creating content to make sure they are relevant. Keywords are important when it comes to getting your strategy of marketing started. And to reach your target audience, you have to know who they are, what their pain points are, and how you can create content that will help them. So, content marketing plan and keyword research go hand and hand as well.
13 Ways to use content marketing strategies for Startups
Although for startups, getting customers is still a big challenge. As well, marketing for startups has always been an effective way to target potential customers. Referral marketing has always been a great way for startups to reach potential customers with their products. Moreover, content for startups has definitely become a trend in the digital world. Most of the successful startups have used this social media marketing strategy to get their businesses on track. The following are some of the ways that marketing will be useful for startups in future and they are:
1. Create content regularly
Creating content is the best way to get the attention of new customers. Content and social media marketing for startups should be done on a regular basis so that you can get continual visitors to your site.
Once the visitor visits the website, there are more chances that they might come back in future or even share it with their friends and family members if they like it. Consistency is vital to the success of any content startup. You must create content regularly and show your readers that they can trust you. It may not be possible to create a new blog post every day, especially if you want quality content.
Moreover, your marketing must have a content schedule where you have a new blog post every week. You can also try to make at least two new blog posts every week. And you can send weekly summaries as Inbound to keep your clients updated on new posts. So, you can also post on social media sites such as Facebook and Twitter.
2. Mobile-first web design
Mobile-first web design has become a trend because more and more users are looking for mobile content. In the coming years, mobile content will be looked at as one of the most important forms of content.
Moreover, mobile optimization has been considered an important tool to make your site ready for future conditions. The referral program involves the use of mobile-friendly sites to reach out to potential customers. The percentage of consumers accessing websites on smartphones and tablets will increase by 2023. You can make digital marketing strategies for startups successful in the future just by taking a mobile-first approach.
Generally, market research says that marketers and designers need to consider the mobile-first scenario as a priority. Instead of making the website look great on computers and mobile devices. You need to make sure that the website provides an optimal user experience on small screens. The redesigned website will keep visitors engaged by providing optimized content and faster download speeds.
3. Search engine optimization
In the present scenario, search engine optimization has become a necessity to get your startup in front of potential customers. Your blog should be optimized to make it easier for search engines to find you when people search for keywords related to your product or services. So, you need to implement a search engine optimization (SEO) strategy to consistently generate and convert more leads.
Additionally, your digital marketing plan should increase website search visibility by implementing on-page and off-page SEO techniques. As well, you can try to hire a professional SEO company so that you can have quality backlinks. The earned media marketing strategy can also be used to get good backlinks. Many marketing channels are available to drive traffic to the site including social media marketing, influencer marketing and other digital marketing channels.
4. Create visual content
Another great way to use content marketing for startups is by creating visual content such as videos and images. Many people prefer watching videos nowadays rather than reading text.
So, having a video on your website is the best way to get the attention of new customers. Therefore, content marketing startups should include the production of infographics, memes, graphic or topical content in addition to your regular blog. You can easily share this type of content through social media channels and email marketing. On the other hand, if you only share article links, some people may not bother to click the link, which can hurt your content strategy.
Generally, digital marketers should create a mix of text, video, and image content. Business growth is related to the type of content you use. You can also get a number of external websites or authors who write for your business on a business contract.
5. Promote content on social media
Promoting content on social media is the best thing to do after writing great and promising posts for your customers. Always think about what you can do to promote it better and how you can get the attention of more people.
Promotions on Social Media is one of the most effective ways to market your content in future. There’s no denying that you need social media to fully execute your content marketing plan for startups. Social media posts usually contain a preview image when you share a link. But that may not be enough to entice people to click the key to read the entire blog post.
Therefore, in target market share, you can create a dedicated page for each social media platform. You can submit a link to your latest blog post on different search engines and directories about startups. The growth hacking tools can help promote your blog posts on different social media platforms. A startup should choose the correct social media platform for its marketing campaign.
6. Focus on Genre hot topics
When it comes to content marketing, the most important thing is to make sure that you are focused on your genre. It is very important for SEO also. In other words, research what has worked for your target audience before coming up with topic ideas. You can use tools like BuzzSumo to find popular and trending topics for your content marketing.
Therefore, the referral marketing will be done through your content and you will not have to worry about it anymore. Other marketing channels such as PPC and social media marketing do come with a cost. In addition, if you keep posting content regularly, then that will be a strong factor in improving your SEO.
7. Google my business
Startups can use Google my business to create a profile and then promote their brand. As well, the page will be linked with other social media profiles which are really helpful for startups as it’s going to spread its reputation around all the major networks. Your digital marketing strategies for startups should make it easy for customers to find your business. Many entrepreneurs these days take advantage of the free tools provided by Google to optimize their profiles on Google Search and Maps.
In addition to sharing important business information with customers, you can take advantage of Google My Business to engage with customers by asking them to post reviews. However, you should consider and compare some popular alternatives to Google My Business when implementing digital marketing strategies. You can increase your startup’s online presence by creating profiles on multiple platforms.
8. Focus on influencers in content creation
If you are able to collect enough data about your influencers, you will be able to get more sales. To begin with the process of Influencer marketing, all you need is to develop a list of potential influencers in any industry.
Make sure that these influencers are also known for their quality content and their followers trust them. Influencers are people who have built their reputation in a particular niche or industry. They are known as experts in the field and are considered reliable sources of information. People listen to what they have to say and can often influence people’s decisions.
However, the customer lifetime value that you can get varies by an influencer’s reach, which is the number of people they are able to influence. Customer lifetime value is an important metric that evaluates your customers’ return on investment (ROI). So, this factor will play a major role in choosing customers for startups.
9. Retargeting Ads:
Once you have a blog post, your next step is to give it the right exposure. So, apart from creating quality content, you also need to go for the right promotion strategy. Without proper marketing strategies, your blog will never get the required momentum. Your startup can display retargeting ads to convert window shoppers into customers. Ad retargeting allows your business to show targeted ads to users who visited your website and did not complete the conversion: buy an item, fill out a contact form, download a file, etc.
Therefore, by showing your ads to potential customers, you will be able to generate more leads. Contextual ads will remind the customer about your product or service while visiting other websites. Also, retargeting ads often increase conversion rates by enticing customers to visit your website again.
10. Focus on Guest post for sites:
Guest posting will help you get free traffic back to your site. You can also build your online presence through this method. Moreover, guest posts on sites with a high rank or authority in your industry. This means that you need to choose a different channel that helps you reach a set audience. Your best content strategy option is to link to reputable, high-powered sites that already have loyal readers.
Therefore, viral marketing will play an important role in the success of your content marketing startup. To optimize this, you must also consider the keywords that will be used to ensure that you get traffic from search engines. Such keywords can help you rank higher on search engine result pages (SERPs), which is great for branding and attracting new customers. Guest blogging has been shown to promote growth in several ways.
11. Customer service:
Customer service has always been an integral part of your digital marketing strategy. This is not possible without content marketing for startups. The customer satisfaction level should be the main focus of any startup and only then they can achieve success in this competitive world. Many startups these days outperform larger companies by providing excellent customer service.
Additionally, there have been cases where poor customer services have damaged the reputation and credibility of startups in a matter of hours. In 2023, you can increase customer loyalty and beat the competition together by leveraging customer service as a new-age marketing channel. When implementing digital marketing strategies for startups, you should focus on having a multi-channel customer service program. The program will allow each customer to resolve issues and receive assistance using the customer support channel of their choice.
12. Focus on niche topics:
If you have a business niche, you can target the interests of customers by creating related content. You should focus on a few niche topics and give valuable information to your clients. Moreover, if they find something interesting about your niche topic, they will come back to visit your site again. As a startup, you can set yourself apart from irregular players by writing about niche topics that are not well covered in your industry.
Therefore, you can create content about your business niche and target related topics. Moreover, you will be able to get more visitors by targeting niche topics. As well, if your niche topic is covered by many other sites in the industry, you should offer new information to online users. If you have a local business, you can make your content even more unique and write about topics relevant to digital content marketing startups in your area. Just start typing the name of your industry or product and Google Analytics will direct you to specific long-tail keyword searches for that particular product
13. Make sure about Content publishing time:
As you must get your content out to the right audience at the right time. For example, if you are targeting Generation Y, then you should know that most members of this generation are free in the morning and check their Facebook accounts as soon as they wake up. Therefore, it is best to publish blog posts such as this one between 5:00 and 7:00 AM Eastern Standard time. Timeliness is another important factor that can affect the success of your content.
Additionally, it is best to publish your blog posts at the beginning of the week. At this time, most people are focusing on new content for their website and social media channels. This can give you a very good idea of when you’ll be active on other social media channels as well. If you are not going to be an online user, you can schedule to share the post during the optimal time.
What are the common challenges for startup marketing strategy?
There are many challenges that startups have to face while creating content for marketing. Content should not only be about marketing but should contain information that people are looking for online. The challenge is in identifying what people want and providing them with the right content. Content strategy is one of the biggest challenges for startup companies and we have mentioned below common challenges faced by startup companies while developing content and they are:
1. Fierce competition
This is the biggest challenge, there are startups in every industry and the majority of them have a strong social media presence. It becomes difficult for startup companies to stand out from the crowd as they have to fight tough competition. Even their marketing budget is limited so they can’t afford to promote themselves through advertisement on all possible platforms like Facebook, Twitter, etc. The competitive environment keeps startups on their toes as there is no room for error. Both B2B and B2C organizations always feel the heat of fierce competition. Although it is a good thing as it motivates them to do better and improve their services.
2. Cyber security
It has become very important for companies to invest in cyber security as hackers are becoming more and more advanced. It is easy for them to attack the website, use malware against their customers or even spread spam through your email list. Hackers are everywhere and will take advantage of any loophole within established systems within a new company. Startups that are active online face online security threats.
Whether it be unauthorized access to sensitive startup information, employee records, bank account information, or any other related information deemed critical to the survival of tech startups, they are at risk. Virtual Private Network connections serve the purpose of protecting startup information and employee records by providing much-needed encryption and data security for startup employees, thereby restricting unauthorized access to company data. organization on the web.
3. Unrealistic expectations
Startups are budget-constrained. Because of this, they often have to figure out ways to cut corners while putting together their marketing strategies. They don’t have the money or resources that big companies do when it comes to running their ad campaigns on Facebook, Twitter, etc. Sometimes these expectations seem realistic, but they are simply unrealistic, in the true sense of the word. The same concept holds true for young startups. Startups face challenges when they set “unrealistic expectations” after success. Remember, success is short-lived and expectations are endless. So, be sure to have a plan if you want your startup company to succeed.
4. Problem of suitable candidates
Although startup companies have to face many challenges when it comes to hiring. They usually get flooded with numerous applications for one single available position which ends up wasting their time and resources. Therefore the main problem for startup companies is how to identify talented employees. One of the most important factors that define the organizational culture within a startup is team coordination.
However, market research shows that over 85% of the workforce is unhappy with their current job. To develop a highly successful team culture, organizations in general and startups, in particular, need to hire the right candidates. So, it becomes important for startup companies to look for ways to motivate and incentivize their employees to keep them motivated all time long.
A startup company cannot handle all kinds of marketing on their own. They need partners to help them with creative services, web design, online marketing and so much more. A startup company should have the ability to identify the right partner who can take their business forward. In this ever-expanding and changing digital age, where organizations must work hard to survive, startups also find it difficult to find reliable partners.
Additionally, most startups do not have a dedicated marketing team and they work with freelancers to obtain the services of a copywriter, designer, etc. In most cases, these freelancers do not deliver on time or sometimes not at all which can be pretty hard for a startup company. Partnering pays big dividends for startups, but they should consider several factors before making the decision to collaborate with another company operating in the same ecosystem. So, it all comes down to finding the right partner and establishing a mutually beneficial relationship.
6. Financial Management
Most startups work on limited budgets and marketing is a very important aspect of business and if it fails, the consequences can be disastrous for them. They need to come up with new strategies that don’t cost much but provide good results. It is a fact that small start-ups are highly dependent on financial backing from so-called investors. Sometimes when there is an influx of cash, small businesses, the biggest startups, have a hard time managing their finances properly and succumb to the pressure.
However, it is equally true that many startup companies have created their own niche in the market and displayed excellent entrepreneurial skills to secure funding for themselves. Enlisting the help of a reputable financial consulting firm can really help you handle the financial problems facing today’s startups.
What are the effective marketing trends for a startup business?
Furthermore, the user-generated content trend is integrating itself with all other marketing strategies. While millennials are taking advantage of these evolving trends, it’s also opening up new doors for all aspects of the business industry. To start, businesses should know that content consumption rates within their target audiences continue to climb each year. With this information in mind, startup marketers should focus on trends that are proven to drive marketing results.
1. Streaming video content
Videos are becoming an essential part of content marketing strategies. YouTube is the second most-visited site on the internet, and it’s mostly dominated by video content. The average user spends over one-hour watching videos per day on its platform alone. Therefore, social media platforms like Facebook have played a major role in this growing trend as more people are consuming video content than ever before.
2. Sync with trending topics
Marketing trends are constantly changing, so it’s important for startup marketers to pay attention to what’s relevant. The best way is by staying up-to-date on the latest news stories in different industries. This way, startup marketers can identify points that they want to develop into valuable blog content or videos. This may seem like it reduces the originality of your creation, but you also need to think about the current tone of the market. So instead of just thinking about being unique, we must also reason and sometimes be the same.
Many businesses are understanding the value of working with influencers to grow their brand. Since the popularity of Instagram, many marketers have found success by collaborating with influencers who have a high social media following. Not only can these collaborators help spread awareness about your startup business. Being promoted in an influencer’s video has become one of the most useful methods of content marketing.
4. Content format diversity
Content formats are another important aspect of the content strategy. Static visuals like images and infographics have been proven to increase engagement rates for all types of businesses. Video is also gaining momentum, as well as interactive tools such as quizzes and polls. In this case, we do not suggest you focus more on micro-videos or other visual formats, as each format has its own value. Sometimes your copy can have an even more significant impact on your brand building process or customer acquisition strategy.
5. Voice search optimization
Did you know that over 50% of the searches performed on Google every day are voice searches? Since most people now use their smartphones to search for items they want to purchase, it’s important for startups to optimize their websites for voice searches. As a consumer of content, you must have felt it day by day. We are getting used to avoid the hassle of typing as much as possible. Voice search optimization can make your content easier for your prospect to find than your competitors. So, you should try to make your website and other content easier and more intuitive to find via voice search.
6. Artificial Intelligence
AI is also making its impact on the startup industry. With businesses looking to make their content more personalized for users, AI is a great solution. From generating blog posts to crafting social media messages, AI makes it easier than ever before to create customized content at scale. The incredible developments in artificial intelligence in recent years are no longer a secret. In the meantime, we must prepare ourselves to take full advantage of such AI systems and software in content marketing. It is unbeatable in data analysis, content automation and performance optimization.
7. Marketing automation
Marketing automation is a proven method of scaling campaign efforts. According to Hubspot, companies that embrace this technology increase their sales by an average of 31 per cent. In addition to automating the various processes within your content marketing strategy, many marketing automation platforms and tools include deep learning systems. These systems can process big data about your target audience, allowing you to make real-time adjustments to your current buyer persona and buyer’s journey. As well, a majority of businesses are searching for inbound marketing agencies that can set up their automation platforms.
The Bottom line
In summary, content marketing is a powerful tool for startups. It has been proven to be an effective way of generating leads and nurturing potential customers by providing valuable information in a variety of formats. The key to success with this approach will depend on how well the business can tailor its message to new audiences. And by above 13 ways you can use content marketing as a startup in 2023 if your goal is lead generation or customer acquisition.
So, you should spend some time learning about what these methods entail before deciding which one may work best for your company’s needs. Be sure to take the time and effort needed, as it may be worth it when considered alongside other marketing efforts. If you have any queries on these techniques then feel free to share with us through a comment section below.
Why do we need a digital marketing strategy for startups in 2022?
How to generate leads or increase targeted traffic?
Do PPC Ads effective for startup marketing strategy?
Yes, PPC (pay-per-click) ads can be a very effective part of a startup's marketing strategy. By bidding on specific keywords relevant to their business, startups can target potential customers who are already interested in what they have to offer. PPC campaigns can also be customized to target specific demographics, interests, and even locations.This makes them a very versatile marketing tool that can be adapted to meet the unique needs of any startup. However, in general, PPC ads can be an effective way to reach a target audience quickly and efficiently and can be a valuable part of any startups marketing strategy. Before launching a PPC ad campaign, it's important to do your research and develop a thorough understanding of your target audience. This includes understanding what types of keywords they are likely to use when searching for information or products related to your startup. Once you have targeted a list of relevant keywords, you can begin creating your ad campaign using those keywords.
Can offline promotion helps your startup business grow?
Yes, offline promotion can help your startup business grow. However, it's important to note that the most effective way to market a startup is through a combination of online and offline strategies.Offline promotion can involve activities like tradeshows, networking events, and speaking engagements. These activities can be a great way to connect with potential customers and partners face-to-face. They also provide an opportunity to build brand awareness and generate leads. However, it's important to remember that online marketing is still essential. Online platforms like social media and search engines are a great way to reach a wider audience with minimal costs. So make sure you're using both online and offline marketing strategies to get the most out of your marketing efforts.