What is AMP web development?

The AMP is an effort by Google which created an accessible framework for creating fast loading mobile web pages. It enables publishers to improve the loading speed of their pages on mobile without compromising the ad revenues. You can also have an AMP ad landing page which is designed to speed up the experience. The AMP web development is done by pre-loading the URL of the page in the ad and by forcing the landing page to use the AMP HTML protocol.

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